Anneliese Urquhart

Anneliese Urquhart is a senior digital, product, and AI leader with over 20 years’ experience helping small and mid-sized businesses grow using practical, customer-centred digital and AI solutions.

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As AI Practice Lead at Think & Grow, she helps SMB leaders apply AI in ways that are commercially grounded, trusted, and scalable.Anneliese brings tier-1 enterprise frameworks and execution discipline, shaped through training and experience with Harvard, Stanford, IDEO, Deloitte Digital, ANZ, and Xero, and combines this with deep, hands-on experience operating inside SMBs themselves. Her career has focused on enabling SMB growth end to end: first by building platforms and services that support millions of small businesses at Sensis, ANZ, Xero, and Deloitte, and then by leading and scaling SMB organisations directly as Chief Product Officer at Education Horizons Group and founder of Amplified Intelligence, an AI SaaS business.

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This combination allows Anneliese to bring proven enterprise-grade thinking, from product strategy and human-centred design to governance, risk, and operating models, and right-size it for SMB realities such as lean teams, limited budgets, and the need for fast, measurable outcomes.

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She specialises in AI-enabled automation, digital self-service, and customer experience optimisation across web, mobile, and internal tools, particularly in regulated or trust-sensitive environments.At Think & Grow, Anneliese partners closely with founders, CEOs, and leadership teams to:

• Identify high-value AI use cases aligned to SMB growth goals
• Design AI-enabled products and customer journeys that are simple, usable, and scalable
• Reduce cost-to-serve through automation and ML-driven workflows
• Apply fit-for-purpose governance and responsible AI practices
• Build confident internal capability across product, digital, and delivery teams

Clients value Anneliese’s ability to translate sophisticated frameworks into clear, practical action, cutting through hype to deliver outcomes that matter.

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She is known for bringing the best of enterprise thinking to SMBs without the complexity, cost, or overhead that usually comes with it.

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