Founded in Athens, Greece, in 2022, Inteliqua is a leader in AI-powered marketing technology, revolutionizing how brands connect with customers. Its platform, Eliqua.CX, built on AWS cloud infrastructure, helps brands harness first-party data, create personalised customer experiences, and boost profitability by building loyalty.

With operations spanning eight countries in South-Eastern Europe and the Middle East, Inteliqua partnered with Think & Grow and the AWS Global Passport Program to structure its international expansion plan and accelerate growth.

Opportunity

‍Inteliqua aimed to expand beyond the Greek market, leveraging its expertise in helping retail and consumer goods brands transform visitors into loyal customers through personalized experiences. However, challenges like limited resources, funding, and local market knowledge in new regions posed hurdles. Recognizing the need for a structured approach, CEO Vagelis Karalis sought support to navigate these complexities and create a scalable strategy for global growth.

Solution

‍AWS Athens introduced Inteliqua to the AWS Passport Program, which provided tailored resources, local market insights, and expert guidance. Think & Grow's workshop encouraged the Inteliqua team to align on strategic priorities, refine their messaging, and identify market-specific dynamics. Key outcomes included:

• A structured 3-year expansion plan presented to investors to secure funding.
• A realignment of internal teams to ensure consistent messaging and execution.
• Leveraging AWS infrastructure to enhance AI capabilities, accelerating product innovation.

Outcome

‍The Passport Program equipped Inteliqua with the tools to create a cohesive go-to-market strategy, enabling its entry into new regions with reduced risk. The company successfully secured investor support for its expansion, aligning its growth roadmap with customer-centric goals.

Looking ahead, CEO Vagelis Karalis is excited about delivering AI-powered solutions globally in 2025, reinforcing Inteliqua's mission to foster meaningful customer experiences.

"The Passport program helped us finalize a structured 3-year business plan for our international expansion, securing investor approval to execute our strategy." – Vagelis Karalis, CEO and Co-Founder, Inteliqua
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About Inteliqua
Inteliqua is a pioneer in AI-driven marketing technology, empowering brands to create personalized experiences that drive loyalty and profitability. With a presence in eight countries, the company is committed to delivering innovative solutions that connect businesses with their customers globally.

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