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Global GTM Strategist Driving Expansion & Growth Across APAC, Europe & North America

Elisia Retsas

Head of GTM

New York

Companies I’ve Worked With

Expertise
Capability Reviews
Go-to-Market Execution
Global Expansion
Market Intelligence
New Market Entry
Highlights

Elisia Retsas is a seasoned growth and go-to-market (GTM) strategist with over a decade of hands-on experience scaling startups and tech companies across Asia Pacific, Europe, and North America. From launching General Assembly’s footprint across Australia and Asia as VP APAC, to shaping global GTM pathways at Think & Grow, Elisia excels in expansion strategy, operations, and cross-functional program delivery. Her journey spans law, property-tech, and ed-tech, consistently driving early-stage growth, building high-performing teams, and executing complex international expansions. With roles at stealth startups and leadership in AWS's Global Passport Program, she continues to shape how companies approach global markets.

Career Highlights and Personal Passions

Passionate about solving complex growth challenges, building diverse teams, and making global expansion human and impactful through strategic GTM operations.

Career Highlights and Personal Passions

Passionate about solving complex growth challenges, building diverse teams, and making global expansion human and impactful through strategic GTM operations.

Work with me

Need a strategic partner to execute your growth goals?

Capability Reviews

Evaluate team readiness, leadership depth, and skill gaps to build a structure fit for scaling

Go-to-Market Execution

Execute launch plans—from whitepapers and thought leadership to demand gen pilots and lead generation events—with speed, clarity, and traction

Global Expansion

Navigate expansion into APAC, EMEA or North America with local insight, hiring support, and execution plans.

Market Intelligence

Gain insights into industry and competitors, pricing, customer needs, and market dynamics to inform strategic decisions.

New Market Entry

Enter new markets with confidence—through customer validation, GTM pilots, early hires, and brand building.