With over 30 years of experience, George is a recognized leader in partnership strategy, driving growth for organizations ranging from Fortune 100 corporations to high-growth startups. During his 17-year tenure at Microsoft, he held multiple leadership roles, including Head of Partner Strategy for Canada, where he successfully designed and executed initiatives to recruit and support over 4,000 partners nationwide.
George has a proven track record of accelerating growth for some of the fastest-scaling SaaS companies, including FreshBooks, PointClickCare, and D2L. As VP & GM of Business Development and Emerging Business at FreshBooks, he played a pivotal role in expanding the company’s global partner revenue from less than 10% to over 50% of total revenue over nine years. His expertise lies in building and optimizing partner ecosystems, aligning strategies to maximize revenue, and driving market expansion.
A sought-after speaker, George has shared his insights on partnership development and strategy at leading industry conferences and has been featured on platforms like YouTube and Spotify.